Mitsubishi Eyes Brand Revitalization

Last month, we used this space to discuss the exciting and undeniably buzzworthy Mitsubishi GT-PHEV, though there was something decidedly different about this particular concept SUV when compared to others from the recent past. Mitsubishi actually has a habit of debuting some really impressive, boundary-pushing vehicles at auto shows all over the world, but over the course of the last 5-10 years, it has been very rare that any of them actually found their way to production. While the Mitsubishi GT-PHEV also does not look headed for production, much of what we see in that design could find its way into the next-generation Mitsubishi Outlander, which is due for release in the 2019 model year.

In that regard, Mitsubishi appears to be moving away from mere exhibitions and concepts into test runs for design and technological upgrades that could actually find their way into new Mitsubishi cars and SUVs. That, quite frankly, is very exciting not only for us here at Lewisville Mitsubishi but for the brand in general.

“Mitsubishi can challenge [rivals] because of our heritage, our history,” Mitsubishi global design chief Tsunehiro Kunimoto said at the Paris Motor Show in an interview with Automotive News. “That’s what the customer expects of a Mitsubishi — very tough, reliable, solid — that’s what I want to maintain and improve that image.”

As your Mitsubishi dealership near Dallas, TX, we always welcome to new models to our facility, and we absolutely are ready for the next big thing, even if it’s something as radical as the Mitsubishi GT-PHEV. The future looks set to bring some new and exciting upgrades to this brand, and we’ve got a good feeling the customers are going to be just as excited as we are.